FAQs

What is affiliate marketing?

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products or services.

What is an affiliate program?

An affiliate program is an automated electronic program that involves a merchant and a publisher.
It is the all-encompassing package you create for your product or service that is then presented to potential publishers. It should include details about the product, the retail value of the product, commission rate, promotional policy and promotional materials.

What is an affiliate network?

Affiliate networks exist to act as a platform to connect publishers to advertisers. It allows publishers to find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs), and allows merchants offering affiliate programs (typically online merchants) to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network.

How big is the industry of affiliate marketing?

Affiliate marketing is a multi-billion dollar industry.
According to Statista, affiliate marketing is a multi-billion dollar industry, and spending in the U.S. alone is expected to reach over $8 billion by the end of 2022.

How can affiliate marketing help my business?

Affiliate marketing can help you scale up your business in the following ways:
Boost brand awareness - It exposes your products to global audiences through promotional efforts by your team of publishers (affiliates)
Gain a high ROI - It's cost effective and has unmatched ROI
Save time and money - It allows you to save time and money on marketing, which you can use to focus and spend on other aspects of your business.

How do I find quality publishers?

You can find quality publishers on reputable networks like Peeroneer, as they will have undergone a rigorous application process and compliance checks before joining the network. You can also advertise your program on your website and invite publishers to sign up as well.

What is the commission rate?

Typically, commission rates are based on a percentage of the total sale (e.g. 10%) , and in some cases it can also be a flat fee for a transaction. Your commission rate is set by the merchant.

How much commission should we pay publishers?

Commission rates are flexible and depend on various factors, including how well your website converts and the industry standard for your type of products. However, the payment structure must be very attractive to encourage publishers to join your program.

How do we track publisher sales activity?

Every publisher has a unique publisher ID, which is used in tracking cookies to record which publisher generates what sales. This activity can then be viewed within the affiliate network dashboard.

How do we deal with non-compliance issues?

The easiest way to deal with unscrupulous behavior is to sign up to an affiliate network and publish your program on the network's platform. Networks are skilled at compliance monitoring, which helps to prevent potential issues arising.

How do affiliates get paid?

Affiliates can get paid in a variety of ways, which are determined by the merchant. The three most common ways are pay-per-sale, pay-per-lead and pay-per-click. Affiliates only get paid when generating a valid transaction.

Do affiliates need to have a website to get started?

Not necessarily. While it is possible to register a site that is not live, it's important to understand that most merchants look to partner with affiliates who have an established website with a targeted audience.We strongly recommend you to have an established website with good traffic before you apply to a program. Alternatively, if you don't have an established site, but do have an established social media account, most programs will accept and allow you to post affiliate links on social media pages you own or operate.